It’s immediate, more personal, and international in reach. With WhatsApp, companies can send appointment reminders, shipping alerts, order notifications, product demonstration videos, verification codes, boarding passes, and 2-way customer surveys and support messages. The WhatsApp Business API allows developers to build new experiences that reach even more people in even more parts of the world and result in even more effective customer engagements. That’s why progressive businesses worldwide are excited about the potential of the WhatsApp platform. In fact, as the world's most popular messaging channel, WhatsApp owns the leadership position with users in over 180 locales, unleashing over 60 billion messages every day. It turns out that messaging apps-like WhatsApp, LINE, and Facebook messenger-are taking the lead as the preferred communication channels in use today. Now, with the unveiling of WhatsApp Business API, companies worldwide are clamoring to use it, too.Īnd why not? In today’s omnichannel world of texts, chats, posts, and tweets, consumers increasingly want to interact with businesses the same way they connect with their family and friends. It’s a fast, simple, and convenient way for family and friends to chat, create group texts, share photos and videos, send and receive documents, and engage in private, secure conversations anytime, day or night.

WhatsApp has quickly emerged as the go-to messaging app for over 1.6 billion consumers around the globe. There’s a lot of business buzz right now about the WhatsApp messaging app, and with good reason. Pranav Deshpande, Product Marketing Manager, Messaging

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